The Tipping Point of Culture Success.
Mere Managers never make it past the tipping point of great culture. They are stuck in a depleting culture because they don’t make the 3 catalyst commitments or have the 3 culture skills. Getting past the tipping point to great culture requires the VP Culture System.
Move from a Mere Manager to a Culture Creator.
Lower turnover 38%. Increase Profits 21%.
Culture Creators harness the natural current of culture that propels their teams forward. Instead of constantly pushing or micromanaging, they create an environment where everyone moves in the same direction, driven a Valuing People Culture. This current not only reduces the energy spent on leadership but also boosts productivity by 20%, propelling the entire organization with intrinsic motivation. These leaders understand that when culture is created, it becomes a powerful force, driving people toward success.
Mere Managers are like captains constantly paddling against a relentless current, exhausting themselves and their teams. They manage by pushing and prodding one person at a time. Under their leadership, teams struggle, wasting energy as they fight a cultural tide that works against the entire workforce. Tasks and goals take precedence over people, leading to high turnover as talent flees in search of a place where they don’t have to struggle upstream. The result? A staggering 70% of employees become disengaged, and 51% are actively looking for new opportunities. Mere managers lack the skills to use culture to motivate people.
- Comprehensive plan for creating culture
- 4 Live Core Workshops deliver core content
- 36 weeks of follow-up review resources with videos and worksheets, and AI tutors
- Access to live coaching sessions
- Culture Creator Certification Options
- Top methods used in major companies
- Top science-driven methodologies
- Created by organizational psychologist
91% of executives agree culture improves the value of their organization.
Valuing People Culture and the Bottom Line.
The VP Culture Creation System was developed with a singular focus: valuing people. Companies like Southwest Airlines, Cooper Medical Center, Whole Foods, and Barry-Wehmiller demonstrate that when this principle is at the heart of a culture, all corporate systems—personnel, financial outcomes, productivity, processes, and ethics—thrive. Valuing people becomes the essential “operating system” that drives success, leading to an average 11% higher stock value. Conversely, cultures that prioritize finance over people often harm both their bottom line and their workforce. When people are valued first, the culture generates value for all stakeholders.
Organizations we have done work for:
The Core Science behind VP Culture
When a culture lacks valuing, it triggers a stress response marked by increased cortisol and adrenaline, impairing the prefrontal cortex—the part of the brain responsible for IQ, ethics, executive function, creativity, and motivation. In such environments, these critical traits diminish, leading to decreased performance. Conversely, in a culture that values people, serotonin and oxytocin levels rise, and DNA expression is upregulated, enhancing long-term performance. In a VP Culture, people thrive and are motivated, but few leaders possess the skills to create such an environment.
How to Start…
One-on-one Sign-Up
Meet one-on-one with Randal Weidenaar to have a conversation about how the VP Culture Creation System can transform your culture. We will explore your current culture, your organization structure, and what outcomes you’d like to see come to life.
The VP Culture Creation System’s 4 Core Workshops
Culture Science
Culture formation requires the singular focus of Valuing People. It also requires a basic understanding of how cultures function, the essential work of teams, how individuals will acquire the skills, and how most change efforts fail or succeed. These critical techniques and insights will help your culture change efforts succeed. The next 3 modules develop the skills necessary for valuing to take place.
Personality Science
Discover the very building blocks of the human psyche, how to build on strengths, and maximize the diversity of personalities. Personality science helps us to know and lead teams on a deeper level. 70% of all employee engagement on a personal level is dependent on the skill of personality science. This workshop will forever change how you understand people.
Emotional Science
Emotional Science educates your organization on the silent language which is actually the primary language of Culture, emotion. Emotional communication is where value is transmitted from one team member to the other. There are critical skills involved in emotional communication that are essential to master. Emotional Science is the #1 factor in team success, according to leading research from Harvard and Google.
Values Science
Values are often selected and written on the wall. However values choose us we don’t choose them. There is one ultimate value that we all share that motivates and directs us. Without this value, 70% of individuals go through life and work without energy. There are 6 experiential values that are keys to the creation of teams that thrive. Finally, we connect these values to every small action we do in our work lives. Essentially making all of our actions sacred, meaningful, and valuing of self and others.
Team Focused
Teams are the cells of the culture body. Humanity was designed to function optimally in groups of 5-7 people. beyond those numbers, the quality of interaction decreases. It is said that people leave managers they don’t leave companies. The team leader is critical to the success of the team. We derive our personal significance at the team level of our lives. Families are this size, and military squads have been this size going back to Roman times. While work can be done systemically on organizations the VPCC System has a team focus intentionally as this is how Culture is transmitted and built in teams. It is designed to be used within weekly team meetings intentionally. It is designed to empower the team leader and the team to have focused interactions.
The VP Culture Creation System is a great value packed with resources.
4 Quarterly Workshops
The quarterly workshops are enterprise-level teaching presented by Randal Weidenaar. Each is three hours long and provides opportunities for interaction in your team, or self-reflection if you are taking the workshop by yourself. The workshops are based on the 4 Modules above.
Workbook
The workbook is the follow-up curriculum that reinforces, expands, and inspires the long-term retention of the material. It contains 9 sessions to be used in team meeting sessions between the quarterly meetings.
Online Video Resources
These online video resources dovetail with the workbook. They are designed to be used in team meetings as well to do the heavy lifting of teaching the materials. These teachings are modular so you can use them to fit your meetings. They contain the core concepts, inspirational case studies, scientific insights, and discussion questions. Using them all might take 30-40 minutes, using just the core material might take you 10-15 minutes. All of the videos are presented by Randal Weidenaar and are complete with dynamic slides and videos from our studio.
6 Coaching Sessions
You will be able to meet with Randal Live in 6 coaching sessions. The first session is the initial set-up and introduction phase to help you get the most out of the training. The next 4 sessions will focus on the review of the previous workshop and review materials. The final session will be a final Q and A and future implementation discussion.
Access to Employee Engagement Testing
We provide you access to an employee engagement survey that is used worldwide to measure engagement in your organization. This can be used before and after using our system so that you can see the progress you are making over the time invested.
Private Sessions with Founder
Access to one on one sessions with Randal Weidenaar to help create an ideal culture for your organization. This is your opportunity to have an organizational psychologist help you with your culture creation.
How to Get Started
One-on-one Sign-Up
Join organizational psychologist, Randal Weidenaar, one-on-one to learn how you can become the best leader for your team.
Join Randal Weidenaar on a fast class journey into culture science and how it plays an important part in the workplace. Fill out this form to start your free Culture Science Fast Class now, a $25 value only available now.
