Randal Weidenaar

Behavioral and Organizational Psychologist MSc

Randal Weidenaar is the founder of VP Culture. He founded it out of a passion to make organizations what they really should be, a place where business and relationships thrive. His research indicated that when people give and receive value, it fosters a life-giving human thriving, and it also fuels business growth. However, when human relationships were made secondary to the bottom line, it destroyed both the people and the bottom line. VP Culture was born to help organizations become people focused on valuing people.

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ORGNIZATIONAL PSYCHOLOGIST AND RESEARCHER

Randal is a behavioral and organizational psychologist. In the process of authoring his books on organizational culture creation, he surveyed a vast amount of literature and culture systems. This led him to scientifically-based solutions to improve corporate cultures. Randal has his master’s degree from London Metropolitan University and has studied Business Process Design at MIT Sloan School of Management, Culture-Driven Team Building at the University of Pennsylvania, Fundamentals of Neuroscience at Harvard-x, and Quantitative Research Methods at the University of Amsterdam.

CULTURAL EXPERT

Randal was educated in Europe and lived there for ten years. There, he worked with teams of diverse national backgrounds from every continent. His work brought him in contact with diverse socio-economic strata, from Wall Street consultants to poverty-stricken refugees on the streets of Greece. Randal uses his cultural background to spot the norms and values that shape organizational cultures.

MARKETING MOTIVATOR

He owned the Chicago-based Ergo Marketing Communications in the 90s and currently owns Notionfront Marketing. He has worked with major New York City firms, non-profits, large corporations like US Cellular, and with local governments. Marketing gave him unique insights into the motivational heuristics that lie beneath the obvious. Additionally, this experience also brought him in contact with countless C-level executives and business cultures.

PSYCHOLOGICAL INSIGHT

Randal is also the director of Grace Encounter, a Christian inner healing workshop. It is an immersive interactive workshop that helps people work through past wounding and personal issues. This gave him insight into the transformational power of intentionally structured workshops to bring personal growth.

RANDAL’S BOOKS

These four threads of research, culture, marketing, and psychology wove together to form the powerful synthesis that resulted in Randal’s 2 books, “The Ultimate Why” and “VP Culture.” These books are based on the one thing that motivates all people and cultures. His concepts work universally across cultures, backgrounds, and diverse workplaces.

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