Randal Weidenaar
Behavioral and Organizational Psychologist MSc
Randal Weidenaar, the mastermind behind VP Culture, is a Behavioral and Organizational Psychologist educated in Europe. He brings a unique, scientific approach to workplace culture that is engaging and effective. Randal has become a go-to expert for CEOs looking to transform their organizations through culture. His mission is to create workplace cultures where people feel valued. As an accomplished author, speaker, and consultant, Randal combines expertise and charisma to tackle complex organizational challenges, leaving a lasting impact.
ORGANIZATIONAL PSYCHOLOGIST AND RESEARCHER
Randal is a behavioral and organizational psychologist. In the process of authoring his books on organizational culture creation, he surveyed a vast amount of literature and culture systems. This led him to scientifically-based solutions to improve corporate cultures. Randal has his master’s degree from London Metropolitan University and has studied Business Process Design at MIT Sloan School of Management, Culture-Driven Team Building at the University of Pennsylvania, Fundamentals of Neuroscience at Harvard-x, and Quantitative Research Methods at the University of Amsterdam. Read his Master’s Thesis on how Serotonin affects Leadership.
CULTURAL EXPERT
Randal was educated in Europe and lived there for ten years. There, he worked with teams of diverse national backgrounds from every continent. His work brought him in contact with diverse socio-economic strata, from Wall Street consultants to poverty-stricken refugees on the streets of Greece. Randal uses his cultural background to spot the norms and values that shape organizational cultures.
MARKETING MOTIVATOR
He owned the Chicago-based Ergo Marketing Communications in the 90s and currently owns Notionfront Marketing. He has worked with major New York City firms, non-profits, large corporations like US Cellular, and with local governments. Marketing gave him unique insights into the motivational heuristics that lie beneath the obvious. Additionally, this experience also brought him in contact with countless C-level executives and business cultures.
PSYCHOLOGICAL INSIGHT
Randal is also the director of Grace Encounter, a Christian inner healing workshop. It is an immersive interactive workshop that helps people work through past wounding and personal issues. This gave him insight into the transformational power of intentionally structured workshops to bring personal growth.
RANDAL’S BOOKS
These four threads of research, culture, marketing, and psychology wove together to form the powerful synthesis that resulted in Randal’s 2 books, “The Ultimate Why” and “VP Culture.” These books are based on the one thing that motivates all people and cultures. His concepts work universally across cultures, backgrounds, and diverse workplaces.
Organizations Randal Has Done Workshops for:
What People Say
Getting Started
Keynote Speaking
Randal’s Keynote about VP Culture will shift the way you will forever think about leadership and culture.
Join Randal Weidenaar on a fast class journey into culture science and how it plays an important part in the workplace. Fill out this form to start your free Culture Science Fast Class now, a $25 value only available now.
