Leveraging the work of Dr. Emily Falk and quantitative HBR data to transform culture from abstract ideas to neurological action.
To build an organization where values are not just aspirational but **biologically embedded** and driving performance, CEOs must move beyond mere compliance. Dr. Emily Falk’s neuroscience of value calculation provides the mechanism, while quantitative business research provides the mandate. This playbook outlines three key methodologies for leaders, supported by explicit experimental examples and a call for a formal **Values Curriculum**.