The Law of Diffusion: Why Effective Change Starts with the First 16%

Organizational change doesn’t fail because people are unwilling. It fails because leaders often speak to the wrong people first. The Law of Diffusion of Innovation shows us that change doesn’t spread evenly—it spreads through specific groups of people, in a predictable pattern. To lead effective cultural transformation, we must first understand who to speak to, when, and why.

Originally proposed by Everett Rogers in 1962 and expanded by Jeffrey Moore in Crossing the Chasm,

Literature Review: The Influence of Culture on Individual Conformity to Normative Group Behavior

Culture exerts a profound influence on human behavior, shaping how individuals perceive themselves, relate to others, and act in social contexts. Defined as the shared values, norms, beliefs, and behaviors within a group, culture serves as a regulatory force that guides individuals toward conformity with group expectations (Gelfand, Nishii, & Raver, 2006). This section reviews empirical and theoretical research from the past two decades that demonstrates how cultural norms influence individual conformity and explores the psychological and social difficulties associated with resisting such influence.

Sam Altman Firing: How It Will Affect Company Culture at OpenAI

Any firing has the ability to send shockwaves of insecurity through your culture. Especially when the founder and CEO is fired for no significant reason. It can result in the value of each employee being reduced to a number and an outcome, and each employee can be waiting for their number to come up. A culture of threat will have a massive impact on the future creativity of the organization as the brain shifts into threat avoidance mode.

Peaceful Pandemic? How to Pivot Your Culture Towards Hope in Crisis

Psychological flexibility is about facing reality well, not painting a happy face on it. It’s about igniting the deep values that truly make us who we are. More than just bringing comfort in tough times, these techniques have been used to transform workplace cultures into positive, productive communities.

How to Create Psychologically Safe Teams

Google wanted to find out what made some teams more successful than others. They commissioned a study to discover what the essential factor was, and it wasn’t what you might expect.

Oxytocin, We are Wired to Connect in Business

Oxytocin increases trust and engagement between people. Business can be a stimulus of oxytocin. The key is that it must be done in a way that stirs positive regard for one another.