The Law of Diffusion: Why Effective Change Starts with the First 16%

Animation of Law of diffusion
Who are Tipping Point (TP) People?

Organizational change doesn’t fail because people are unwilling. It fails because leaders often speak to the wrong people first. The Law of Diffusion of Innovation shows us that change doesn’t spread evenly—it spreads through specific groups of people, in a predictable pattern. To lead effective cultural transformation, we must first understand who to speak to, when,