VP Culture School of Leadership

Great video describing the approach to leadership focusing on “the one thing that motivates all people.”

While this video is about our 2024 Missouri School of Leadership, we can provide these classes anywhere in the world by web, and in North America and Europe live.

Good Morning HR Podcast Interview of Randal Weidenaar, Founder of VP Culture

There’s one thing that motivates people, and it activates serotonin in our brains. Traditional management practice has over-relied upon dopamine, perhaps even “hacking” dopaminergic responses to the point that these management practices stop working. Goals and rewards are fantastic, but they can be over-relied upon and end up working in reverse.